German beer brand Astra is struggeling with the same problem as most beer brands in the world - women are not very interested, neither of the product itself nor of their advertising. Well, this is about to change.
In the streets of Germany there are now interactive bilboards that can detect when a woman is passing by. And the smart bilboard can also detect if the bypasser is old enough to buy a beer. And the video responsive bildboard starts to play, telling men to keep walking and women to stop for a moment, using humor and wit to make women feel more included.
This new video based bilboard technology is developing quickly and is getting a lot of media and social media attention as well as emotional reactions where it appears. And because of a wide range of video material the bilboard is able to rect on many different situations. Read the full PSFK article by Emma Hutchings and watch the video here