The music industry has been on a bumpy journey for many years now. Still some of the artists continue to launch new music with high amount of creative in order to make them relevant in the digital space. PR with high creative is evolving quickly to become the single key method for Pop Music Marketing.
Wu Tang Klan put the one and only album copy in a silver box and sent it off to museums. The next album will be launched with eight songs embedded in 3000 portable loudspeakers.
Things like these make people talk and share. And since the call to action only is a download click, the online space has become the do or die for artists.
Jeremy Wilson at OgilvyOne pulled together the Music Marketing Standouts for 2014 in AdAge: Read the article