Julianne Moore and the other winners got their Academy Awards the other day. Speculations in media had been going on for weeks. But already before the ceremony, winners were identified by monitoring Social Media: The people's winners.
The London based communications agency, Shine, thought it would be a good idea to demonstrate their PR skills and came up with a fun and interesting prediction: The Academy Award nominees ranked by the most positive social media sentiment.
As always before a big media event the press is obsessed with predictions. And the Shine team managed to demonstrate that social media insights can be used in order to prepare for the next step in a campaign or a communication activity.
One still have to say it was a brilliant creative take, and therefore it deserves to be told again. Here is the post on Shine's blog