Super Bowl aftermath: $1,5 million per second

4/02-2015

Does it makes sense to pay $45,000,000 for a 30 sec ad? Well, when it comes to NFL's end game of the season, the Super Bowl, it does. This is the advertising peak of the year for US marketing people. And the broadcasters are turning it more and more towards a full online experience with streaming services in parallell. It's time for the Super Bowl aftermath.

At first the whole spectacle might look like an orgy in very traditional TV advertising. Not only the format, but also the ads are usually very main stream since the audience is main stream. But when you add on millions of comments and views on YouTube, Twitter and Facebook, it might start to look a bit more reasonable to through in marketing spending at a $25 cost per viewer. And when you note the fact that the viewers tend to actually watch the ads, comment, share and rate them in multiple social channels. And media producing ratings and analysis articles for many days after, it even start to sound like an affordable way of reaching out.

Mark Fieldman, contributing reporter at Forbes talked to Crimson Hexagon about the reasonable in spending money on Super Bowl advertising and presenting the online sentiment and online spread per ad. Click here to read the Forbes article.