Several surveys show that the Apple Watch is a hard nut to crack for consumers. Less than 10 percent of them say they are interested in actually bying one. And around 50 percent say they couldn't care less. But more or less all of them seem to struggeling with trying to figure out what to use it for. And this goes for all smatwatches as it seems.
At the same time advertisers and marketeers around the world are in the midst of creating new communication and campaigns that takes use of the global hype. But it's a challenge, since the obvious benefit of the device is still to be found out among consumers.
The game is on. The players are all on the field. But it's a crowded and difficult one. Read the full artice in by Haylay Tsukayama in Washington Post