Earned comes before paid in 2017


It might be an obvious conclusion for PR professionals. But in a time when social outreach becomes more and more limited without paid seeding to open the gates to the public, and marketeers still see social media as a highway to influence, the earned outreach has been somewhat neglected lately. John Hall, content marketing expert and a contributor at Forbes, puts earned media at the top of trends in 2017. Still the paid amplification is essential, but has to come second, he writes. This is the basis for all work at PAPR and we are happy to hear our model for PR and communication is on the go. Read John Hall's full article in forbes.com