über christmas tree stunt


Christmas is the time for PR stunts that stands out. PR professionals struggle on how to engage with people in December, who are quickly overwhelmed and bored with never ending Christmas offers and activities in the streets and shopping centres.

Well, here is one for the lazy and bored: How about a 5 ft Christmas tree delivered to your doorstep, paying only £10?

This is what Uber offered through a PR stunt that took place on Decmeber 13 within a limited time frame. Payment and location and purchase was all catered for in the Uber app of course. Read Rich Leigh's full article in PRexamples.